EFFU X BG - EFFU COLOR


Regular price $35.00

- COMES WITH BURLAP SACK

- FITS TTS

- MODEL IN LOOK BOOK IS 6"0 140 LBS WEARING A LARGE

STORY BEHIND THE SHIRT

This is probably my favorite shirt I ever designed for major sentimental reasons. I’m sure you guys already know how much I’ve looked up to the streetwear OG, Benny Gold , and the flyer he gave a filipino looking chinese boy from the suburbs off an elevator pitch. So to have an official t-shirt with my name next to his is still something my 14 year old self would never imagine…

When interning at the streetwear company a couple of years ago, I assumed I would be doing the 3 o’clock pick me up coffee runs and scrubbing skid marks in the toilet. Luckily, BG and crew did that themselves which was a major relief. However, being the rookie at any new job, it’s inevitable to get roasted on from time to time, but it’s all in good fun. Benny used to tease me about my brand name saying it sounds like the coffee brand Folgers. He would refer to my brand name as effolgers - “How’s effolgers doing? What’s next for effolgers?”. So when he gave me the okay to make on the collab tee and conducting further research to find Folgers is a SF founded company, it was a full circle moment to make the design based off the classic coffee company. 

We used the Folger’s tagline “The Best Part of Wakin Up...” as the theme of the shirt. Since I use many seductive references in effu and Benny’s dog, Levi, being his unofficial mascot, we wanted to incorporate both to represent our brands. Many fellas wouldn’t disagree with us that the best part of waking up is to a sexiii maid with your cup of Joe every morning am I right? Even Levi is a dawgggg (literally and figuratively) as he’s always wanting food whenever anyone has any, but this time he’s hungry for the bootiii. Each tee comes with a custom burlap sack to bring the coffee themed collab altogether. Also fitting the he has a cafe in his new shop too.